Podcast: Play in new window | Download
Ben Kubic, CEO of Virgent Realty, and Jude Rasmus, head of real estate at Virgent, are our guests on today’s All About Real Estate edition of the Atlanta Real Estate Forum Radio Show.
Providing value in a real estate market as large as Atlanta’s is a major accomplishment, and Virgent Realty has delivered value and more with its unique cloud-based approach to the Atlanta real estate industry. The agency provides free home valuations and helps save its customers thousands in commissions with a unique mobile and web-based sales strategy, hyper -local real estate data and an overall more streamlined home sales process.
A pioneer in the cloud-based real estate marketing space, Virgent launched in July of 2015 and services those who are primarily home sellers. With a unique technological approach that delivers the best in customer service, the agency excels in offer negotiations and property valuations, and strives to make the selling process as transparent as possible for its customers. Using technology, Virgent eases the nuisances involved in home sales processes such as scheduling, showing and paperwork signings. Virgent’s customers tend to be young first or second-time home sellers who are experienced with making transactions online and getting data right when they want it. With Virgent, customers can get valuations and additional hyper-local data on their home in less than 30 seconds, and a Virgent team member can complete a detailed analysis on the home in five to six hours. The level of detail in the information provided equips a customer to make a more informed decision when it comes to selling their home. All of these factors make for a unique real estate experience that is smoother and less stressful for customers.
Jude explains, “We really listened to the consumer and built what they asked us to build. Someone would say to us, ‘At the end of the day, we don’t know what we’re going to walk away with when we sell our house; this is the first time that we’ve done this.’ We built a calculator online that handles all of that for them. A lot of the startups that have been extremely successful have been about simplifying, meeting the demands of the consumer and giving them exactly what they want when they are looking for it.”
Because Virgent’s approach is so innovative, many may think that the traditional real estate market would balk at this new way of selling homes. That wasn’t quite the case according to Ben. He explains, “I originally thought consumers would respond positively to it, but agents are going to hate it. Yet some of the earliest supporters I got were agents. There is a strong community of agents who are enthusiastic about change; they know the industry hasn’t changed in a long time and they are looking for it. We take a lot of pride in not being antagonistic and working with our professional peers to make their lives easier.”
To become a Virgent customer, the process is easy. Simply visit the website, enter your home address and answer a few questions. At that point, you will be taken to the Virgent Realty market analysis dashboard which provides instant access to all of the information you need, including comparisons of the home to be sold to other homes that are on the market, and much more. At the same time, an agent will begin a detailed valuation of the home to figure out where to list it in order to get as many buyers as possible as quickly as possible. Once a customer decides to move forward with listing, all they have to do is click a button on their information dashboard to schedule a home photography session, set up notification preferences and that’s it! Homes are typically listed within one to two days, and offers can be managed online as well. Virgent charges a flat fee of $5,000 for listing the home once it sells, and the customer is charged nothing up front if the home doesn’t sell or if they decide not to sell it.
For more information about Virgent Realty, visit their website at www.VirgentRealty.com, email them at Hello@VirgentRealty.com or call 678-486-3250.
_____________________________________________________
Atlanta Real Estate Forum Radio’s “All About Real Estate” segment airs on Fridays and highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact 770-383-3360 or via the contact form on this site.
Please download and subscribe to all of the Atlanta Real Estate Forum Radio podcasts on iTunes. If you like this week’s show, be sure to rate it.