The active adult market is the fastest growing and most affluent audience in the country. Boomer Marketing understands this and helps companies sell to this group with success. That is why Windsong Properties has partnered with Heather Fritz, principal active adult consultant, senior photographer and owner of Boomer Marketing, to promote its active adult ranch homes.
“Heather will help us brainstorm strategy and implement all marketing initiatives for our Metro-Atlanta communities,” stated Carrie Roeger, operations manager for Windsong Properties. “Heather will be a great asset to the team, and she will help take our marketing and brand to the next level.”
A graduate of Kennesaw State University, Fritz has more than 14 years of brand creation and marketing experience. Before starting Boomer Marketing, she worked on the marketing teams of home builders, Levitt and Sons and Waterford Homes.
Since beginning in 2012, the company has worked with Kolter Group, Azalea Homes, Brock Built Homes, Edwin Builders and, of course, Windsong Properties.
As a customer-centric firm, Boomer Marketing does not just focus on its clients but understands that everything it does is about active adults and improving their experience.
“Boomer Marketing is excited to work with the award-winning Windsong Properties, a strong brand among active adult new home builders in North Georgia,” said Fritz. “Working with Carrie is a delight. She is passionate about quality and her home buyers. Boomer Marketing works exclusively with companies that focus on improving the lives of boomers, and Windsong is a perfect fit.”