Web sites now the first impression

Fellow MIRMs Mitch Levinson and Bo Gilbert recently wrote a great article “Your Web Site: Is It Working For You?” about the importance of function and appeal of Web sites for home builders and developers. With the increasing number of home shoppers who do most of their search online instead of actually visiting all the communities and homes, a Web site is now the very important first impression to new home shoppers. This article makes a lot of great points so check it out!

Also, don’t miss Mitch presenting the Internet Marketing for Home Builders seminar at The Housing Center on Sept. 28 from 8:30 a.m. - 12:30 p.m. It will help you understand how to use the internet more effectively to drive more traffic to your Web site and to your sales center.