Video Killed the Radio Star…

But she sure has made friends with the online community. Faster internet speeds and better online technologies are here now and many advertisers are taking advantage of it with online video. Stay in the spotlight with these great ways to add online video to your web site.

1. Repurpose TV Ads for Online viewing – The easiest and most affordable way to ad online video is to reduce it for web viewing. This format reinforces advertising your buyers are seeing on TV and increases click through rates when used as web based advertising.
2. Video Tours - virtual tours are a thing of the past! Video tours can be produced affordably with higher quality.
3. Virtual Sales Agents - With blue/green screen technology, you can easily add virtual sales agents to your site to help guide users through your site with a personal touch.
4. Web Specific Video – reinforce TV ads with a continued message online. the many advantages include using your TV spots to drive web traffic and providing better quality video than a simple repurpose. Web video is presented at approximately 320×240 and highly compressed. Creating new content for web allows you to zoom in for easier viewing and get rid of things that while great on TV are distracting online.