Using Web 2.0 to Buy a New Atlanta Home

In the past decade we have seen a huge influx in the use of the internet for everything from personal webpages to interactive business sites. We have seen the “ghost” of Princess Diana auctioned off on ebay, pseudo-celebrities like Tila Tequila making it big because of their online following and internet scandals like the fake Sony bloggers.

Everything is online now and one industry that has benefited greatly from the internet is the real estate industry – especially new home builders like Bowen Family Homes. Bowen has a Facebook page, a Twitter account, Youtube videos and an interactive website.

Less than four months after the launch of its social media presence, Bowen has seen its benefits. The company has made contact with prospective home buyers and industry professionals through its more than 200 Facebook fans and more than 300 followers on Twitter.

The internet allows prospective homebuyers to research neighborhoods, virtually tour homes they are interested in and daydream about the furniture placement in their new luxury dream home all from the comfort of their computer chair.

On Bowen Family Homes’ website, you can watch videos of model homes, read about the different homeplans and virtually tour a neighborhood. The Bowen Family Homes blog offers readers priceless insight into life in a Bowen Family Home community. The blog discusses upcoming community and city-wide events, highlights different communities and floorplans and offers advice in buying a home.

Bowen Family Homes has jumped on the internet train which is not stopping anytime soon. Home buying online is the future so next time you check your Facebook page look for an Atlanta new home builder and I’m sure you will find a couple to choose from.

For more on how homebuilders are using social media visit more of our Atlanta blog.