Use Your Website to Create A Sense of Urgency

Homebuilders commonly use ubiquitous phrases like “Final Opportunity!” and “Builder Closeout” to declare a sense of urgency to their buyers – they use it on signs, snipes on advertising, anywhere they can find an extra inch of ad space. Here are three unique approaches that will help you use your website to develop a sense of urgency without using high-pressure tactics or overused methods.
Engage your buyers with an interactive tools that convey urgency. An interactive site plan allows visitors to see in real time which lots are available in your community and helps them to become emotionally attached to a particular homesite. Allow buyers to reserve a lot for 24 hours gives them a sense of urgency. It has been reported that 40% of site visitors that reserve a lot will show up at the lot the next day to move forward with their transaction. Don’t worry that you are taking a lot off the market – Its only 24 hours and it gives you a great opportunity to gather valuable information from a serious buyer! A good example of this can be seen on Sunset Pointe’s Website.

Reach out to buyers with an Innovative Email Campaigns appeal to their desire for . Agents and buyers alike get dozens of e-flyers daily. Work with your creative team to come up with an innovative and unique campaign that stands above the crowd. Support your campaign with professionally designed email templates that agents can personalize for a specific buyer.