Tight Budget? 8.5 Reasons to Turn to Online Marketing

What do tight marketing budgets mean for the savvy real estate marketing professional? Its means turning to affordable and effective online solutions! Many builders already recognize that online leads are more valuable than leads from traditional sources. Why? Because online marketing allows you to communicate in a way that is more personalized, more interesting, and reaches more buyers at a lower cost than traditional marketing.

• 1. Global reach - the single most effective way to reach Relo buyers - hands down. With an effective website, search engine optimization, and online marketing, anyone in the world with internet access can find you - whether they are moving to Atlanta from Alabama or Bangladesh!
  2. Lower cost - a properly planned and effectively targeted e-marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
  3. Trackable, measurable results - marketing by email or banner advertising makes it easier to establish how effective your campaign has been. You can obtain detailed information about customers’ responses to your advertising. Campaign’s not working? No worries, you can change it instantly with minimal cost.
  4. 24-hour marketing - with a website your customers can find out about your new communities even if your sales office is closed. That being said, your website should be a perfect reflection of your company. Consider it a model home - It has to be impeccable, easy to use, and informative.
  5. Personalization - if your customer database is linked to your website, then whenever someone visits your site, you can greet them with targeted messages. The more they visit your website, the more your online sales specialist or onsite agent will know about them and the easier it will be for them to close the sale!
  6. One-to-one marketing - e-marketing lets you reach people who want to know about your products and services instantly. For example, many people take mobile phones and PDAs wherever they go. Combine this with the personalized aspect of e-marketing, and you can create very powerful, targeted campaigns.
  7. More interesting campaigns - e-marketing lets you create interactive campaigns using music, graphics and videos. You could send your customers a game or a quiz – whatever you think will interest them. You can send a Podcast with information relevant to your buyer. For example, if you target is first time buyers - you might send them a podcast about financing a new home or an interview with a new home buyer.
  8. Better conversion rate - if you have a well designed website, then your customers are only a few clicks away from your sales team! Including features like online chat and voice over IP chat will allow your customers to communicate with your online sales specialist or onsite agent quickly and easily at any time.
  Reason 8.5 : THATS WHERE YOUR BUYERS ARE! No matter which study or report you read - they all indicate that buyers are online. They are online at work, they are online for play, they are online for research. If you’re not there, someone else will be.