softRealty.com Offers FREE IDX Service for Real Estate Agents

With 90 % of home buyers shopping the Internet before calling an agent or getting in their car, the online competition among Atlanta real estate agents to attract qualified home buyers is great. Agents spend a lot of time and money trying to generate leads. softRealty.com’s product is designed to drive traffic to the agent’s Web site and turn those leads into clients. IDX, or Internet Data Exchange, is a program that provides real estate brokers the opportunity to share listing information online. softRealty.com offers this service free of charge to real estate agents and brokers, allowing them to publicly display MLS information on their company or individual Web sites, with truly innovative functionality and a clean and professional looking user interface. softRealty.com’s specialized algorithms take in massive volumes of highly non-standardized data from MLS and transforms it into clean, up-to-date and user friendly information. So, come into the new wave of technology for the real estate industry and make your job as a real estate agent a little bit easier.