softRealty.com Launches New Generation of Search Connect

Changes in the Real Estate Market and National Economy have altered how home buyers interact with Real Estate Agents and Brokers. Improving the quality and availability of information and leveraging new technologies is critical in attracting buyers. To be successful, Real Estate Agents also need to lower the cost of matching a buyer to a home. SoftRealty.com software helps Agents and Brokers with these requirements. By using the most reliable data source and making more criteria available for searches the next generation of Search Connect helps to simplify and enrich the home buyers’ search experience while lowering the cost and time involved of both the Agent and the Buyer.

When the Atlanta Real Estate Market was booming, Real Estate Agents struggled with having enough home listings available for the many buyers looking for a home. In today’s climate, that trend has changed and Real Estate Agents struggle to find qualified buyers for the many homes that are available. There are new, qualified buyers entering each real estate market every day and though supply and demand has shifted, the concept of matching these buyers to sellers is still the same. The difference is today’s successful Real Estate Agent must focus on attracting incoming buyers that they can match to the homes for sell in their market.

There is a home for everyone, but finding the right home that meets all of the needs of an individual or family has always been a challenge. “Today, most home buyers start their search on the web, but they are limited by the tools available,” says David Carroll, Founder and CEO of softRealty.com. “Search Connect helps the home buyer find a pool of potential homes that they then review with their Real Estate Agent to find just the right one.” This leverages the best of the available technology and the Real Estate Agent’s expertise to simplify the home buying process.

The latest version of Search Connect, the FREE IDX Property Search Engine, launched by softRealty.com this week continues to set the standard in the home buyer web search experience. Now in addition to reviewing homes for sale listed with Multiple Listing Services across the country based on house size, location and price, and locating the homes on a map, home buyers can add more definition to their search to find the home that best matches their needs.

This next generation of Search Connect allows home buyers to search for homes based on features such as New Construction or Energy Efficient. Many of today’s home buyers and investors are interested in finance options such as Foreclosures, Owner Financed or Lease Purchase and now they can easily find them. A home buyer who enjoys home improvement projects and would like to find “Fixer Uppers” can quickly find those homes in their search. These are just a few of the many search criteria now available to home buyers using the Search Connect TM IDX Property Search Engine.