Social Media - blogging & podcasting

I’m participating in a 2-day seminar on Jan 30 & 31 presented by Business Capital Edge. Called Social Media 2007, it focuses on blogging and podcasting. Here are a few of the areas they will address:

• how to achieve corporate buy-in to launch a social media program
• steps to setting up and managing an effective blog
• how to market a blog
• internal and external podcasting
• building the business case and ROI

I will let everyone know what I learn!