Smith Douglas Introduces New Corporate Brand, Smith Douglas Homes
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Popular Atlanta new home builder, Smith Douglas Communities, is thrilled to announce it has rebranded as Smith Douglas Homes. Buyers in metro Atlanta can still expect to find the same quality-built homes at affordable prices that they’ve come to expect from the award-winning builder.
“We are first and foremost a home builder. Our decision to rebrand from “Smith Douglas Communities to Smith Douglas Homes” better represents what we bring to the market,” said Donovan Haag, the chief financial officer for Smith Douglas Homes. “We provide the opportunity for homeownership by building quality homes at an affordable price. We partner with established developers and build within communities that offer our homeowners a superior location, convenience and the best value. We aim to be stewards of our communities by providing homeowners with the best possible lifestyle.”
Smith Douglas Homes will continue to use the traditional orange and green color scheme that Smith Douglas Communities was known for. The new logo will showcase an interlocking “S” and “D” that represents the intertwined relationship between home builder and home buyer. Underneath the logo, the builder incorporates three key words that it feels encompasses the company’s overall brand: quality, integrity and value.
The builder’s new tagline, “Crafted with quality. Built with integrity. Value for life.” exemplifies Smith Douglas Homes’ goal to provide the customer with a new home built upon a foundation of superior and distinct quality. With more than 40 years of experience in the home building industry, Smith Douglas Homes upholds the highest ethical standards and prides itself on integrity as it builds strong, lasting relationships with buyers. Each home that Smith Douglas constructs is priced competitively and built with the best quality to provide the owner with enduring value. Smith Douglas also makes it a point to ensure that the cost to build each home enables them to pass down significant savings to the customer.
In addition to the new logo and tagline, Smith Douglas Homes will be unveiling a revamped website that provides customers with the opportunity to search the builders’ homes in Cherokee, Forsyth, Gwinnett, Hall and Paulding counties.
As one of Atlanta’s fastest-growing home builders, the rebranding comes as Smith Douglas Homes introduces several new communities in metro Atlanta. The builder currently offers affordable homes that feature the highest level of craftsmanship in more than 20 communities. For more information on Smith Douglas Homes, visit www.SmithDouglas.com.