Edward Andrews Homes, a Georgia top 20 home builder and Atlanta’s fifth fastest-growing private company, has rebranded to reflect the evolution of its customer-focused homebuilding process that enables the company to build custom homes starting in the $400,000s to upwards of $1 million. The new visual and written articulation of the company’s value proposition underscores the Edward Andrews difference.
The rebrand showcased on the firm’s new site, eahomes.com, tells the story of how the company’s leadership transformed a typical custom homebuilding process that is complicated, costly and unpredictable into a homebuilding experience that is simplified and managed every step of the way. The company fulfills its mantra “Custom Homes. Reimagined.” by ensuring its homes are built on time and within budget at every price point.
The new logo authenticates the partnership between home buyers and their Edward Andrews team. The interlocking letters signify the promise of the partnership Edward Andrews makes with every client that chooses to build an Edward Andrews home.
Today’s home buyer seeks a design that fits their lifestyle and custom home options that perfectly suit their needs. By combining this insight with the latest technology and decades of homebuilding expertise, Edward Andrews Homes partners with its customers so their vision shapes every step of the experience. The Edward Andrews team’s intuitive advice empowers home buyers to make confident choices – shortening the build process and creating a reimagined custom homebuilding experience.
“At Edward Andrews Homes, our mission is to create a true partnership with each and every homeowner – delivering a custom experience that focuses on their personal needs and design preferences,” said Paul Corley, founder and chief executive officer. “Our corporate rebrand signals our commitment to this mission as we reaffirm the focus on our customers and the value we deliver at every stage of their homebuilding experience.”
The rebrand is just one milestone as the company gains momentum in 2014 and beyond. Edward Andrews Homes plans to open an additional 10 communities by the end of this year and double their residential real estate offerings across seven counties by mid-2015. To further enhance the custom design experience, the company has secured a location for its state-of-the-art design center in Alpharetta, scheduled to open in the fourth quarter of 2014.
Earlier this year, Edward Andrews Homes relocated its corporate headquarters as a direct result of the company’s growth. Additionally, the firm formally announced its senior leadership team and placed fifth in the 2014 Atlanta Business Chronicle’s Pacesetter Awards, which recognizes the fastest-growing private companies in the region.