Put the Internet to Work for Your Company

Is the Internet working for you? Are you getting traffic and sales as a result of your Internet strategy? This seminar, taught by Mitch Levinson of MLC New Home Marketing, will help you understand how to use the Internet more effectively to drive more traffic to your Web site; to your sales center from your Web site; convert more sales center traffic to contracted buyers; and track your results for business intelligence!

These proven techniques have helped builders increase direct sales by more than 15 percent, reduced marketing-related expenses by 17 percent and put more than 3 percent directly back to the bottom line. The Internet has given us the ability to effectively and analytically track return on investment and better understand business intelligence for competitive advantage…if you know how to use it.

This is not your typical seminar that just talks about how important the Internet is. The goal of this course is to have you learn new skills and immediately use techniques that are directly related to the experience your prospects have on your Web site, as well as how to maintain the information on your Web site; drive more traffic to your Web site through Internet advertising and search engines; and understand how to read and use tracking reports.

Topics include Web site design, Internet advertising, search engine optimization, search engine marketing, keywords, blogs, follow-up communication and more.