Marketing Results Wins Silver for Ansley Parkside Ad
The Atlanta Sales and Marketing Council congratulates Marketing Results, Inc. for winning a Silver OBIE in the Best Newspaper Ad under Full Page category for Ansley Parkside in Atlanta. The OBIE awards are the premier awards in the new home construction industry.
Ansley Parkside Townhomes had been a dormant community for months before a new builder came in to finish out the community. A new ad concept was needed for 2013 to help presale the remaining last three townhome units. The ad produced immediate results, doubling traffic and producing the much-needed presales. Five townhomes were sold in the first four weeks of the ad’s launch, and within five months, 18 of the 21 townhomes remaining had been sold. The ad was very effective at producing pre-sales and helping sell out the community.
The Greater Atlanta Home Builders Association’s OBIE Awards celebrates its 33rd anniversary in 2013. The awards began in 1980 and have grown throughout the years to now feature more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards, named after the obelisk shape of the actual award given, are the premier awards in of Atlanta’s residential building industry. To see more OBIE award winners, visit www.AtlantaRealEstateForum.com/OBIEs.