The Atlanta Sales and Marketing Council congratulates Marketing Results, Inc. for winning a Gold OBIE in the Best Magazine Communications under a full page category for their testimonial ad series for the Ansley Parkside Townhomes in Midtown Atlanta . The OBIE awards are the premier awards in the new home construction industry.
This highly-effective ad series was needed to help presale the last three townhome buildings. Actual testimonials with first-class photography and classy humor were used to reach the community’s three distinct, yet upscale target buyers. The ad launched in mid-January 2013 and immediately produced results; five townhomes were sold in the first four weeks following the launch. Within five months, 18 of the 21 remaining townhome units were sold.
The Greater Atlanta Home Builders Association’s OBIE Awards celebrates its 33rd anniversary in 2013. The awards began in 1980 and have grown throughout the years to now feature more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards, named after the obelisk shape of the actual award given, are the premier awards in of Atlanta’s residential building industry. To see more OBIE award winners, visit www.AtlantaRealEstateForum.com/OBIEs.