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July 07, 2014 | Marketing Results | Comments 0

Kerley Family Homes Continues to Rock Sales in 2014

new homes in AtlantaBuild them and they will come! This has proven to be a true statement for Kerley Family Homes in 2014. It’s no wonder that Kerley Family Homes has been and continues to be successful in the metro Atlanta area, as they were ranked the ninth largest home builder in Atlanta from  SmartNumbers based on the number of homes sold in 2013, with well over 300 homes sold! Just like in 2013, Kerley Family Homes is rocking Atlanta new home sales again this year!

“The month’s supply of homes is at 4.7, which is still very low,” says Joe Kerley, chief financial officer for Kerley Family Homes. This means that it would take just 4.9 months to sell all of the homes currently on the market based on the current sales volume. The average figure is closer to five or six months, which means that demand is currently outstripping supply. This is because there are still less new homes available for sale than there were when Atlanta’s housing market was more robust.

“The main issue right now is lack of inventory,” continues Kerley. As long as that remains the case, “There’s going to be a frenzy on buying houses. In some of our community’s, we’re getting multiple offers on multiple houses. Right now, if you can get a house built for a good price, it will sell.”

According to the Case-Schiller Index, the metro Atlanta real estate market continues to show signs of moving back towards a normal market. Listing inventory is up 23.9 percent from the beginning of February 2013, while inventory is up 6.8 percent from last month and up 18.9 percent from the same month last year. Closings were up 17.8 percent from last month and down 12.4 percent from the same month last year, and months of inventory is now at 4.7 months based upon the latest closed sales trend.

Buyer activity remains strong, and it is led by baby boomers and first-time buyers entering the market. At the same time, the pace of pre-foreclosures (notices of default) and foreclosures has slowed dramatically, while re-sales and new home sales are outpacing bank-owned sales. This proves that new homes are making a significant comeback, as new home inventory is very low due to the high absorption rate and the prevalence of pre-sales. In the next few years, new homes will become a more significant part of the inventory and closed sales numbers.

Why do new home buyers choose Kerley Family Homes? Not only does this builder construct a quality home, but they are absolutely gorgeous and a great bargain. Home buyers love new homes from Kerley Family Homes because they have all of the detailing that they want, such as arched doorways, sun rooms, Craftsman-style trim, fully sodded yards, granite countertops, beautiful coffered ceilings, judges paneling, crown molding, appliance packages, fireplaces and so much more. (All options are per plan.)

When choosing a new home, today’s home buyers look for value, quality and distinctive detailing. At Kerley Family Homes, “It’s All About Value,” but it doesn’t stop with just the value. Buyers can rest easy knowing that Kerley Family Homes is a Certified Professional Home Builder, which means that they are protected in ways that they are not protected with a builder who is just licensed.  Kerley Family Homes knows this is the one of the biggest investments that most people will ever make, so they offer extra value with a 2-10 Home Buyers Warranty® (2-10 HBW), giving homeowners 10 full years of structural home warranty protection from the nation’s leading home warranty company.

Kerley Family Homes communities can now be found throughout metro Atlanta, including Cobb, Cherokee, Paulding, Douglas, Fulton, Gwinnett, Henry, Fayette, Forsyth and Coweta counties!

For more information or to find a community near you, visit www.KerleyFamilyHomes.com.

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