With more than 230 million active users and a value of nearly $35 billion, Twitter is an undeniable force in the social media world. And with 10 percent more U.S. adults using social media than those who own their home, Atlanta’s new home builders are realizing that having an active presence on social media is more important than ever. mRELEVANCE researched Atlanta’s top 25 home builders (as ranked by Metrostudy through the third quarter of 2013) to see who had the largest following on Twitter. This infographic shows that top 25 home builders ranked in order of the number of followers each had on its company Twitter account as of Dec. 2, 2103.
Pulte Homes, which maintains a single national Twitter account, far surpassed the competition with more than 21,000 followers. Beazer Homes, which also maintains a national account, was a distant second with nearly 4,000 followers. Rounding out the top five was D.R. Horton’s national Twitter with more than 3,200 followers, Lennar Homes Atlanta with nearly 2,800 and Del Webb’s national account with nearly 2,000 followers. Pulte Homes, which has tweeted more than 2,000 times, can contribute much of its success to the fact that it consistently tweets interesting content, asks questions and interacts with its followers. Lennar Atlanta has tweeted more than 7,000 times and does a great job of interacting with followers.
If you are a metro Atlanta home builder, we’d love to know your thoughts on Twitter and how you successfully use it to interact with potential clients. Please share your thoughts and tactics in the comments below.
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