In a Down Market, Partner Up

If your marketing budget is shrinking, as it is with many home builders in the US, you really have to focus your spend on the most effective tools in your toolkit. Right now, online marketing is your best bet. From paid listings and search engine optimization to banner ads and pay-per-click advertising, online marketing offers you a way to reach the prime demographics of online web users at a fraction of the cost of traditional marketing venues.

One of the challenges homebuilders face when starting up an online marketing campaign is finding a broker who is not only knowledgeable in the various facets of the online community but also intimately familiar with the homebuilding industry vertical. Sure, one agency may have years of online experience, but have they ever worked specifically with homebuilders? You don’t want to waste valuable time waiting while your marketing agency ramps up on its knowledge of your industry.

In terms of niche online marketing options, there seems to be only one clear winner. Builder Homesite Inc. (BHI) was formed in 2000 by a consortium of companies just like yours – homebuilders who needed someone with online marketing and technical expertise in their corner.

If you’re looking to get into online video or want to move beyond 2D floor plans, BHI’s media arm can provide you with an impressive array tools to enter the hi-def world of Web 2.0. If you’re looking for additional paid advertising or search engine marketing options, BHI also has you covered. Truly, if there has ever been an all-inclusive online marketing option specifically for builders, BHI is it.