How does Google Live Search Affect the Housing Industry?

In early December, Google announced that it would soon show real-time search results  from many sources such as Twitter, FriendFeed and Facebook.

The time has come. Live search is now active. Anyone searching for information about a product, company, service, or community now has access to real time results from millions of sources across the web. The possibilities of what they could find are endless.

The live search tool provides headlines from news sources and blog posts seconds after the posts go live. Google then ranks the content and shows freshest news on the web right in your search results.

For Company ABC who has great customer service, a happy client base and overall good reputation, this new live search is great.

What does this mean for Company XYZ who has horrible customer service, massive amounts of complaints, but in the past has been able to cover their tracks well? Well, it means brand management just got a bit more difficult.

What about the middle man, Company LMN? This company strives to put out a quality product and better the community. However, they have one or two unhappy Joes that they can never seem to please. Joe is constantly putting out negative content on the web and LMN is struggling to keep up.

This change has made social media more important than ever. Companies who are constantly updating their Fan Pages, conversing on Twitter, or otherwise engaging in the conversation with their target audiences have the ability to reach a much larger target audience and become a more prominent presence on page one of Google. The Live Search feature is an effective tool for brand management and maintenance for ABC, LMN and XYZ. All three companies have different needs, but Live Search should play an essential role in their social media strategies.

If you haven’t jumped on the social media bandwagon, aren’t really sure how to “engage” in the conversation, or need help with brand management, don’t worry. The  mRELEVANCE team has everything you need to create, maintain and further your online image, not to mention all the public relations skills to keep your name alive in print as well.

Don’t be left in the dark when it comes to your online reputation, make sure you are putting your best foot (and search results) forward. When homebuyers Google your name do you like what they are seeing?

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