Good vs. Great: 3.5 Keys to a GREAT Website

With as much as 80% (or more - depending on who you ask) of home buyers looking online for their new home purchase, most builders know they must have a website. But anyone who has taken the time to look knows that having a website means drastically different things to different builders. Aesthetics aside, the key question here is what is a good website and what is it that makes a great website?

A Good Website effectively delivers your brand message to your target audience, is easy to navigate, and provides accurate and relevant information.

A Great Website Helps People Buy!

1. A great website includes an easy to use and reliable Content Management System that allows you to maintain up-to-the minute information that helps people make the decision to buy!

2. A great website includes Integrated Customer Relationship Management. Invite them to buy with online VIP registration. Give your online buyers the same personal attention they get when they are in your sales center through favorites and other automated personalization tools. 30% of builders never respond to email. Set yourself apart with professionally written responses that can create a sense of urgency, keep them on the hook, or inspire them to buy!

3. 87% of online buyers use a Realtor! Integrate Realtor Relationship Management into your site! Invite your Co-Op Realtors to make money with online registration. Provide them with consistent incentive programs and online incentive tracking. If you make it easy for them to make money, they will want their buyers to buy from you!
Now for the .5 : Give them an EASY Button! Online buyers want to call you, they want to visit you! Make it easy for them by incorporating Live chat with an online sales specialist and online appointment scheduling.