The Atlanta Sales and Marketing Council congratulates Gilbert & Sheppard Group for winning a Gold OBIE in the Best Consumer Direct Mail Program category for their Stone Mountain Park Springs direct mail campaign. The OBIE awards are the premier awards in the new home construction industry.
The Park Springs direct mail consumer event marketing campaign was successful in attracting new, qualified leads and revitalizing the interest of existing leads. The postcard invitations present relevant topics of interest to the target audience with a mixture of testimonial-based and topic-based messaging. The direct mail campaign has contributed to increased traffic to the community’s website and Facebook page, has generated attendance to onsite events and has sustained continued connection with the target audience.
The Greater Atlanta Home Builders Association’s OBIE Awards celebrates its 33rd anniversary in 2013. The awards began in 1980 and have grown throughout the years to now feature more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards, named after the obelisk shape of the actual award given, are the premier awards in of Atlanta’s residential building industry. To see more OBIE award winners, visit www.AtlantaRealEstateForum.com/OBIEs.