Getting Home Run Sales from Your Website

Homebuilders often to come to us with similar complaints about their websites “We don’t like the way it looks. We don’t like the way it functions. We want more accurate and up to date content”. These are all valid concerns that a quality website will certainly address. However, when considering revamping or overhauling your existing website, take time to take a few steps backwards and look at the big picture of your overall Online Marketing Plan. In today’s market, you can’t afford to not thoroughly consider all of your options when it comes to making the most of your website. A good online marketing plan will incorporate a high quality website, content management tools, search engine optimization, paid search marketing, online display advertising, internet listing services, customer and realtor relationship management tools, social marketing, integration with your offline marketing plan, and sales staff training. Builders with a solid online marketing strategy including a dedicated and trained Online Sales Counselor can expect to see as much as 30% of their total sales come from online leads. Online leads have proven to be better qualified leads than any other source. So, if you aren’t even in the ballpark, head up to nose bleed seats and take a look at the entire playing field. If you’re missing players, rethink your strategy and start hitting home runs!