Get Your Feet Wet.

If it weren’t for the movie “Jaws,” we would have probably never been afraid to go too far out into the ocean. But, nonetheless the movie was a vehicle that transferred our innermost fears into a realty. Maybe it was a way of foreshadowing how our minds are influenced so highly on what we read and see… even if it is a falsification of the truth.

The truth is, you are more likely to get run over by an 18 wheeler sitting on your back porch than you are to be attacked by a shark. So if you think of it that way, will you never go outside of your house again?

I bring this up only because 6 months ago, the real estate market was going strong. Then the media started leaking hints of a “bubble,” and the next thing you know they are bringing in experts, running nightly specials on the national news and holding forums about it on CNN. Just as in the movie “Jaws” which made the shark a feared beast, the media made the “bubble” what it is today.

How else do you explain the slow-down? Interest rates have maintained, qualified buyers are out there, more and more people are flocking to the city than ever before and great product is out in the Atlanta Real Estate market.

So, tell your buyers that the market hasn’t changed. The media as a whole put the fears in their minds. Give them the facts and tell them “Get Your Feet Wet”.