Get Home Atlanta Featured in Sales and Marketing Ideas

The March / April 2008 Sales + Marketing Ideas magazine features an article on Generating Dynamic Energy in Your Market by Atlanta’s own Ray Bouley, MIRM. This “Ask at MIRM” column focuses on what we can do as MIRMs to “shake up” our local markets. Bouley discusses the strategy behind Get Home Atlanta and how to effectively launch a Buy Now campaign geared toward changing negative media messages and redirecting consumer attitudes.

The article can be found on page 30.

The Atlanta Real Estate market responded to Get Home Atlanta by bonding together to speak with one voice. This landmark campaign has set the tone for continual education on why now is a great time to buy.