With Atlanta home builders starting construction on 3,713 new homes during the second quarter of 2013, and new home closings up 33 percent from the same time last year according to Metrostudy, you can’t deny that the Atlanta real estate market is on fire. However, even though the market is red hot, some Atlanta builders are still struggling to “light a fire” under their potential buyers and get them into their sales centers.
This is where social media, and Houzz in particular, comes in. Houzz is considered the Pinterest of home remodeling and design. Home professionals can upload photos of their projects, complete with every detail down to the brand and color of the countertop they used, and then homeowners can add these photos to their “ideabooks.” With more than 14 million users and 16 million home-related professionals already using the site, as well as more than 1,500,000 photos uploaded each day, it’s becoming harder to ignore the potential that Houzz can offer any real estate professional.
If you’re looking to add Houzz to your online marketing strategy or just want to learn more about what Houzz is and how it works, join us for a free webinar “Using Houzz to Market Your Business” presented by the Houzz team on Wednesday, August 28 at 2 p.m. EST.
During the webinar, you’ll learn:
- How new online tools such as Houzz have changed how homeowners find and choose the professionals and vendors they want to work with
- What projects and budgets homeowners have planned for the next two years
- How you can use Houzz more effectively to market your business and your brand
Be sure to register and add this webinar to your calendar, so that you can make sure you’re ready to connect with the Atlanta new home buyers who are looking for you.