Forget the BLING It is Time to BLOG

Everywhere you go your hear conversations about popular social networking sites Twitter, Facebook, LinkedIn and Posterous.  It seems that everyone is posting and tweeting these days, to keep in touch with friends, family and clients. But is this all there is to social media? While these sites are eye-catchy like the BLING BLING of a shiny new car, it is important to focus on the engine of social media – the blog.  The team at mRELEVANCE has written several articles lately on effective social media marketing, including Social Media Not All Snake Oil and a popular one directed to the Atlanta real estate community on Social Media Doesn’t Sell Homes.

How can your social media program benefit from a well-built blog? Here are some of the benefits of having a blog:

• Your blog will provide you with enhanced search results for your main Web site, sometimes increasing Web site traffic as much as 50-percent.
• Your blog should be one of your top 5 referring sites for your main Web site.
• Your blog will feed your Twitter and Facebook pages, providing content for each of them while at the same time encouraging your friends and fans to visit your blog to read your content.
• Your blog encourages conversation and can help build relationships.
• The blog is the only component of your social media program that you own and control.

For more information on how blogging can help your business, contact mRELEVANCE.

Comments welcome! How are you using your blog?