Forsman Predicts Early Spring Selling Season
Dan Forsman, President and CEO of Prudential Georgia Realty just gave an update on the state of the Atlanta real estate market at the Atlanta Housing Summit. In recap, what we saw during 2009 was the tax credit, spur the housing market while new home starts remained low. So what can we learn from 2009 and project to the 2010 home buying market?
What does he predict for 2010?
- An early Spring selling season
- New home starts remain low
- Mortgage rates to remain low
- More short sales
- More appraisal issues
- Words that aren’t in your vocabulary currently will start to be in 2010 – social media, bing, twitter will continue to be the way to reach buyers.
In fact as Prudential Georgia looks to continue to connect buyers to new homes, they are launching the Atlanta real estate channel next week – a video channel displaying new home listings. Look for their digital magazine player and digital staging to attract buyers as well.
The buying demographics have changed. Buyers are multicultural, often international, multi generational and when they get ready to engage, they are going to shop and buy. As old media is fading out, we must all retool and reengage to find the consumer where they are at. Forsman stresses, “Find integrated ROI through online techniques.”
Integrating digital technology with the new next generation buyer is where it is all going. Are you there?
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