Doug Hurst Named President and CEO of softRealty.com :: Atlanta Real Estate Forum

Doug Hurst Named President and CEO of softRealty.com

Douglas Hurst is the lucky chosen professional to lead the real estate industry into the future. That may seem like a pretty bold statement, but he has been named President and CEO of softRealty.com, which is the most forward thinking web-based home search tool to hit real estate agents’ websites in 15 years. Hurst is hoping to focus on strategic growth of the company while simultaneously upholding the exceptional value that softRealty.com provides for their customers. Hurst assumed his position in time to oversee the successful launch of softRealty.com’s free home search tool on April Fool’s Day of this year. We are very excited to see what Hurst and softRealty.com can do for real estate professionals because offering free IDX software so that real estate agents can have MLS and FMLS listings on their personal Web sites free of charge is revolutionary in itself, so there is no telling how the future of softRealty.com will affect the real estate industry. Congratulations Hurst!

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