Blogging - Social Media 2007
Day one of the Social Media Conference was very informative. Marilynn T. Mobley, Senior VP with Edelman presented an excellent session. She encourages anyone thinking about launching a blog to think like a CEO and to review the following items:
- Why do we need to do this?
- What’s the real cost (launch & employee time)?
- What’s the ROI - is it going to make us $$ of save us $$?
- How will it affect our credibility?
- Who is ultimately responsible for it?
- What happens if we don’t do it?
- What is the competition doing?
There are many answers to Why launch a blog. Among them:
- These conversations are going on anyway, why ignore them
- To showcase your firm’s authenticity
- Demonstrate a willingness to be transparent
- Instant publishing on your own terms
- No need to rely on mainstream media to disseminate messages
What’s the real Cost?
- Technology costs are minimal — most blog software is free, for instance this blog is built in Word Press
- Human resources to man the blog — this varies depending on how many people are posting & how often
- Existing content can be repurposed from press releases, speeches, collateral and white papers
What is the ROI?
- Biggest answer is the opportunity to listen to stakeholders
- Opportunity to have conversation with others involved in a specific marketing niche
- Improve visibility to mainstream media (several speakers commented today on how their blogs had attracted interviews from mainstream media)
- Test product or service changes (again this was a major theme! Corporations can use blogs as mini focus groups)
Ok, I hope this gives everyone a bit of a taste for what we covered today.
Some sites to visit
Enjoy!
Million Dollar Circle Awards
May 10, 2007 at the Ritz-Carlton, Buckhead
The HBA’s Sales & Markeing Council will be coordinating all awards for this year’s Million Dollar Circle Awards ceremony. Look for information to come direct to you in the next few weeks. For more information, call 678-775-1446 or email councils@atlantahomebuilders.com
ALM Makes Annual Contribution to Local Non-Profit Group
In what has become a yearly tradition at its annual Christmas luncheon for builders, developers, attorneys, bankers, mortgage bankers, loan officers and their staffs, Coldwell Banker American Land Mart (ALM) of Conyers made a substantial contribution to a local non-profit organization. (Continued…)
Seville Is Builder for 2007 Showcase Home at Southern Building Show
Carl Seville, an Atlanta area-based green builder, educator, and consultant on sustainability to the residential construction industry, is the builder of The EarthCraft/TecHome Showcase Home which will be featured during the 2007 Southern Building Show, scheduled June 20-22 at the Cobb Galleria Exhibition Center in the Northwest Atlanta metro area. (Continued…)
Knight earns OBIE for South Fulton Townhomes
The Knight Group continued its tradition of winning OBIE Awards for Professionalism by earning a Silver Award in the 2006 competition. The Knight Group’s Silver Award came for the townhomes in Renaissance at South Park in the category for Single Family Attached Homes (All Builders) in the $149,999 and under price range. (Continued…)
