Carol Flammer Quoted in the AJC
Did everyone see the feature in the Homefinder section of the AJC on May 4 about the “Terms of Frustration.” If not you should definitely check it out. Not only does it clear up a lot of misconceptions as to what a “gourmet kitchen” or “spa bath” is, but it also used Carol Flammer’s expertise in the industry to help define these fequently used marketing terms. Carol Flammer is the President and Founder of Flammer Relations, Inc. - a public relations and social media firm that specializes in real estate. She is also the creator of Atlanta’s favorite real estate blog. With decades of experience in the home building industry, it is no wonder that AJC reporter Lori Johnston asked Flammer for her opinion on this feature story. Flammer’s involvement with Atlanta real estate has given her great insight as to the misconception between builders and buyers with phrases like “oversized master suites” and “gourmet kitchens.” Apparently buyers have been disappointed with products that are described with such broad terms. So, if these phrases have been a source of frustration and confusion for you, (Continued…)
Professional Staging Will Sell Your Home Faster
If you read Cleve Gaddis’ tips for selling your home quickly, the main point you should have taken away from that is to make your home aesthetically pleasing. If you really consider your home a product that you are trying to sell, you will do everything in your power to accent the positive attributes of the house and downplay the negatives. Of course, you may not have the resources or professional eye to catch every detail that would enhance the quality of your home, which is why you need to consider Real Estate Marketing Results (RMR). RMR is a full-service staging company that will revamp your home to make it more appealing to potential buyers. Founded by Lise Desormeaux in 2002, RMR is staging company in Atlanta that works with homeowners, real estate agents and builders. She can take any new home or resale home and maximize the selling potential. By investing in RMR, your home will undoubtedly sell faster and at maximum value. USA Today conducted a study (Continued…)
RE/MAX Agent Mark Spain #2 in the Nation
Mark Spain and his RE/MAX Greater Atlanta real estate team achieved $196.5 million in gross sales for 2007. What a phenomenal feat considering 2007 was supposedly setting record lows for home sales. This amazingly high number puts this Atlanta real estate team #2 in the nation for closings with RE/MAX International. Mark Spain’s team has broken the $100 million annual sales mark every year since 2001. As one of the top-producing real estate teams in the business today, the Mark Spain Team ranks #4 worldwide out of 115,000 RE/MAX agents in 65 countries. It’s a pretty big honor to be able to say that you are one of the best real estate agents in the world, and this extraordinary team has definitely earned that right. At the RE/MAX Greater Atlanta’s annual awards event, Mark and his team placed #1 in sales volume and #1 (Continued…)
More Tips from Gaddis
Cleve Gaddis is just full of knowledge that he wants to share with the real estate industry. Continually closing the most homes at RE/MAX Around Atlanta for the past six years and having extensive experience in sales and marketing, Gaddis is an expert in selling. Here are more tips from Gaddis on how to sell a home quicker:
- Pick the right real estate agent or broker. There are thousands of agents in Atlanta real estate, making it hard to find on that can deliver results, but not impossible. When interviewing, ask agents to provide you with a list of homes they have sold in the last 6 months and the contact information for these clients. If an agent can sell lots of other homes even when the market is slow, the chances are good that they will be able to sell your home too.
- Price is right. Use only homes that have closed within the last 90 days as comparables when pricing your home. And continue to reference this market often. Sometimes just a few thousand dollars can make all the difference
Tips to Sell a Home Quicker
Who wouldn’t benefit from knowing how to sell homes more efficiently in today’s market. Well, these tips come from RE/MAX Around Atlanta partner Cleve Gaddis. Gaddis was part of a real estate agent team that has closed over $140 million in the last six years, and his success, initiative and leadership qualities recently got him promoted to partner of the whole company. So what can you do to help sell homes quickly in todays market? Gaddis says:
- Make the front exterior of the home “pop.” This goes beyond curb appeal, you have to make the home really stand out. Pressure wash the brick, stucco, trim, driveway and freshen up the colors of the shutters and front door. Also, wash all of the windows until they sparkle. Make sure that the lawn is well manicured - bright green grass, trimmed plants, colorful flowers, etc. Really put in the effort into making the home beautiful.
- Inspect and make repairs. You can hire a specialist that will come and conduct a thorough inspection, however this is just hitting the surface. Take the next step by correcting and fixing all the needed repairs so that the buyer won’t have to. Provide copies of the home inspection report to all prospective buyers along with a list of all repairs that have been taken care of.
- Stage a commercial. When prospective buyers tour your home, they are experiencing a commercial
