All Entries in the "Video" Category

#AREFchat Discusses Using Videos to Sell Homes

Video has rapidly become one of the most popular social media tools on the web. As Domino’s and United Airlines have learned, it only takes video a couple of hours to negatively impact your brand for millions of viewers. So, if it is so powerful that an interesting video can be viewed millions of times [...]

Carl Seville Featured in Videos on HW Remodeling TV Website

Carl Seville of Seville Consulting, Atlanta area based green builder, educator and consultant on sustainability to the resident construction industry, is featured on several online videos which are on Hanley Wood’s Remodeling TV website. In a series of three videos, Seville (pictured) and Michael Anschel, who are billed as “The Green Police”, discuss various products [...]

Reputation Management at New Media Atlanta

I’m speaking on Reputation Management at New Media Atlanta this Friday, Sept. 25.  Come find out more about how online reputation and brand is formed. When was the last time you Googled your name? Did you like what you saw? Check out my promotion video to see what could happen if you don’t work to [...]

CPHB Guerilla Marketing Event

The next installment of the CPHB Guerilla Marketing series is taking place in less than two weeks time – on July 23. In this economy, who couldn’t benefit from some marketing education for home builders? Especially since Internet marketing is much more budget-friendly yet has been proven to be just as effective (if not more) [...]

Videos Have a Competitive Edge over Still Photos and 360 Tours

Some of the nation’s biggest builders have already discovered one of Internet marketing’s biggest secrets – Video Works! This is a phrase commonly heard in regards to Internet marketing for home builders, but specifically how does it work. Well, according to mashable.com, adding video to a Web site can:

Drive 36% more clicks to the site
20% [...]