Check out Get Home Atlanta! on YouTube
The Get Home Atlanta! campaign has done it’s best to keep Atlanta’s real estate market stable during the national slump. It has effectively brought awareness to Atlanta residents that now is the time to buy a home. Get Home Atlanta has also hosted education classes for potential homebuyers, to help with them better understand the process and make smart choices. This campaign has contributed greatly to the Atlanta real estate market and given great incentives for those that purchase a new home in Atlanta. As if the banners, radio plugs, yard signs, billboards, MARTA signs and bumper stickers weren’t enough to bring shed some light onto the campaign, they have created a video which can now be viewed (Continued…)
The State of the Market Address
About a month ago, Business to Business magazine published an article describing the current state of the Atlanta real estate market. The real estate market in general has been the hot topic of conversation for all news outlets for many, many months now due to the slump in 2007. But the main point we must remember is that we can’t focus on the national real estate market because real estate is local. That’s why this analysis of Atlanta’s housing market is so applicable and important. (Continued…)
Get Home Atlanta Featured in Sales and Marketing Ideas
The March / April 2008 Sales + Marketing Ideas magazine features an article on Generating Dynamic Energy in Your Market by Atlanta’s own Ray Bouley, MIRM. This “Ask at MIRM” column focuses on what we can do as MIRMs to “shake up” our local markets. Bouley discusses the strategy behind Get Home Atlanta and how to effectively launch a Buy Now campaign geared toward changing negative media messages and redirecting consumer attitudes.
The article can be found on page 30.
The Atlanta Real Estate market responded to Get Home Atlanta by bonding together to speak with one voice. This landmark campaign has set the tone for continual education on why now is a great time to buy.
Are we at the end of the housing crisis?
US News and World Report published an article last Friday indicating that the suffering housing market is going to take a turn for the better, possibly really soon. This article is really only reporting what Atlanta Real Estate Forum has been reiterating for the past six months, that home prices are bottoming out, and as soon as homebuyer realize that new homes are now affordable, the housing market will be on the rise. As soon as the inventory homes begin to sell, developers will stop offering the great incentive packages they have now and also stop offering their new homes at such unbelievable prices. So, if you are considering purchasing a home, seize the moment and get buying now while the offers are still good. It is inevitable that the housing market is going to turn (Continued…)
Bouley Honored with Presidential Award
Ray Bouléy is the recipient of the Presidential Award–the only HBA award presented at the discretion of the current HBA president and not necessarily given every year. It recognizes an individual whose commitment, dedication and leadership have made a significant impact on a specific program or project within the HBA and the industry. The 2007 Presidential Award recipient is Ray Bouléy.
President and CEO of Full Circle Real Estate Marketing, Ray leads a marketing, advertising and brand management services company. His vision, fine-tuned throughout almost 25 years as an entrepreneur, marketer, design professional and photographer, made him the perfect person to rally the housing industry to support a positive multimedia campaign focused on consumer confidence—“Get Home Atlanta.”
Ray and his Full Circle staff dedicated more than 1,500 hours to develop, create, design, launch and manage the multi media Get Home Atlanta campaign. (Continued…)
