Internet Marketing on Sept. 9
Targeting marketing dollars to the Internet is a HOT trend among builders and developers. As budgets tighten, this is an area where a small focused budget can still make a difference. Find out how to target these dollars effectively.
The Greater Atlanta Home Builders Association is offering a course on Internet marketing on Sept. 9 from 8:30 a.m. to 12:30 p.m. (registration at 8 a.m.). Mitch Levinson, MIRM and managing partner of mRELEVANCE will arm you with knowledge on how to effectively review your Internet strategy. Learn secrets of the Internet from one of the top real estate Internet marketing strategists.
Get answers to these questions and more:
- Are you getting traffic from your Internet strategy?
- Is it the right mix of traffic?
- Does your Internet strategy generate sales?
- Is your website design working?
Atlanta: A Great Place for Secondary Education
According to the Atlanta Regional Council for Higher Education, of the 50 largest metro areas in the U.S., Atlanta ranks number 7 in the total number of college students enrolled. The city also is 7th for the highest number of degrees awarded.
There are lots of great colleges and fabulous choices of Atlanta real estate to choose as your residence while living here. While many students are traditional undergraduates, Atlanta is also a meca for life-long learning. Whether you are pursuing a master’s degree or just want to take an evening art class, the opportunities are endless.
Some communities, such as Isakson-Barnhart’s Park Springs and Peachtree Hills Place offer an array of activities and classes. Others, like Sharp Residential’s Liberty Park are close to where the action is. Village Place at Brookhaven is right next door to my Alma mater, Oglethorpe University. Talk about convenience.
Let us know what your favorite communities near colleges are so that we can mention them on Atlanta Real Estate Forum.
Does Your Internet Strategy Drive Traffic?
The Greater Atlanta Home Builders Association is pleased to announce an Internet Marketing Class on Sept. 9, 2008 from 8:30 a.m. to 12:30 p.m. (registration at 8 a.m.). Presented by Managing Partner of mRelevance, Mitch Levinson, MIRM this course is applicable to those seeking to understand how to effectively use the Internet.
Levinson states, “This course is designed to drive more traffic to your website, to your sales center from your website, convert more sales center traffic to contracted buyers, and track your results for business intelligence!”
Proven techniques taught in the class have helped builders increase direct sales by more than 15%, reduce marketing related expenses by 17%, and put over 3% directly back to the bottom line. The Internet has given us the ability to effectively and analytically track return on investment and better understand business intelligence for competitive advantage. If you want to use the internet more effectively, you need this course.
This is not your typical “Internet Seminar” that just talks about how important the Internet is. The goal of this course is to have you learn new skills and be able to immediately use techniques (Continued…)
Do You Know How to Protect Yourself from ID Theft?
The Northeast Atlanta Metro Association of REALTORS will be holding an ID Theft Class on Wednesday, September 3, 2008 at their location in Duluth. This class will enable you to cope with the “Silent Crime.”
You will learn what identity theft is; how identity theft occurs; how to manage your personal information; what to do if you identity has been stolen; and how to be proactive. The class is from 9am to 12:15pm and cost $20. 3 hours of CE credit. For more information, visit www.namar.org.
Congratulations to Get Home Atlanta!
I know you noticed the eye-catching orange signs last fall that were encouraging you to buy now - well, those were just one part of a much larger marketing campaign launched by the Greater Atlanta Home Builders Association titled “Get Home Atlanta!“All of the hard work and devotion to the campaign are now receiving recognition as, on Aug. 7, the HBA received an Award of Excellence in the category of Best Public Awareness Campaign with a Buy-Now Message from the Executive Officers Council of the National Association of Home Builders. The Get Home ATL campaign was created in response to the negative and exaggerated media coverage of Atlanta’s declining housing market. HBA members raised $336,000, which was leveraged into a $1.2 million advertising and public relations campaign designed to educate and encourage home buyers to “buy now.” (Continued…)
