Bowen Family Homes Launches Blog

Here is another great example of an Atlanta home builder embracing new media. This week, Bowen Family Homes launched a corporate blog, www.BowenFamilyHomesBlog.com. Of course, there is more to social media marketing than just having a blog, which is why the Atlanta home builder has also recruited some expert help by naming mRELEVANCE, LLC as its social media agency of record. The agency will develop a comprehensive social media presence online for the builder.

A corporate blog is a very important step in any social media marketing effort and it will serve as the centerpiece for Bowen Family Homes’ campaign. The blog is a great news source for any and everything Bowen Family Homes related. Posted on the blog, you’ll find detailed information on their Atlanta communities, new homes and events, making it relevant for home shoppers as well as real estate agents. It will be the perfect place for potential buyers to get the latest news and stay up-to-date with the current incentives available on new homes. Plus, it is one shining example of how Bowen Family Homes reaches out to their home shoppers through every possibly channel, creating an extraordinary home buying experience.