Blogging Best For Some, But Not All

A recent New York Times article, Blogging’s a Low-Cost, High Return Marketing Tool, addresses the importance of business blogging. To the small businesses that do blog well, they understand the enormous returns they receive for little cost (besides time) in building the brand and informing the public.

According to the article, a recent American Express survey found that only 5 percent of businesses with fewer than 100 employees have blogs. Whether this number is exact, it would be safe to say that many small businesses are not utilizing the Web 2.0 world of blogging as part of their marketing and public relations strategy. This can be good news for those of us who are; we are thousands of steps ahead of the competition.

To give some people credit, blogging is not for everyone. Creating a well-read blog can sometimes become a very time-consuming task. And obviously, there should be a distinct purpose to the blog and why people would want to read it (i.e. Visitors read Atlanta Real Estate Forum to find out the latest news and trends and the new home industry). Those who blog should also be good writers, and should have creative content that makes people want to continue to read their posts.

In all, blogging can be an extremely effective tool for those who have the time and knowledge to utilize it well. And for those who do not possess both of those things – turn to the help of someone who does.

Atlanta Builders and Developers interested in blogging should consider having a blog built by Top Builder Blogs – it is a great way to get a start on 2008.