A Landmark Tale: softRealty.com Launches First Free IDX Service in Atlanta

Cast of Characters
SOFTREALTY.COM TEAM MEMBER: A technologically-savvy professional dedicated to partnering real estate agents with buyers
REAL ESTATE AGENT: A hard-working expert always looking for new and better ways to market him/herself

Time and Place
April 1, 2008 in Atlanta, GA

Scene One
SOFTREALTY.COM TEAM MEMBER: softRealty.com is offering FREE IDX service to brokers and Realtors.
REAL ESTATE AGENT: Yeah, right. This has to be an April Fools Joke! No one offers anything to real estate professionals for free!

SOFTREALTY.COM TEAM MEMBER: That makes our launch of softRealty.com to the Atlanta market even more exciting! softRealty.com is the only completely free IDX service offering Web-based Multiple Listing Service (MLS) listings to brokers and agents!IDX, or Internet Data Exchange, is a program that provides real estate brokers the opportunity to share listing information online. softRealty.com offers this service free of charge to real estate agents and brokers, allowing them to publicly display MLS information on their company or individual Web sites, with truly innovative functionality and a clean and professional looking user interface.

For the rest of the story, visit www.softRealty.com.