The Atlanta Sales and Marketing Council congratulates Gilbert & Sheppard Group for winning a Gold OBIE in the Best Newspaper Ad under Full Page category for their February 2013 Atlanta Journal-Constitution advertisement for Park Springs in Stone Mountain. The OBIE awards are the premier awards in the new home construction industry.
This newspaper ad was successful in attracting new, qualified leads and revitalizing the interest of existing leads. The creative presents a timely testimonial message and core elements important to the target market – choices, new opportunities, and an active, independent lifestyle. The ad is part of an overall campaign that has increased website and Facebook activity, generated attendance to onsite events, enhanced sales and has sustained continued connection with the target audience.
The Greater Atlanta Home Builders Association’s OBIE Awards celebrates its 33rd anniversary in 2013. The awards began in 1980 and have grown throughout the years to now feature more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards, named after the obelisk shape of the actual award given, are the premier awards in of Atlanta’s residential building industry. To see more OBIE award winners, visit www.AtlantaRealEstateForum.com/OBIEs.